Pictures speak louder than words…
The pandemic has not only presented us with new challenges in day-to-day business - communication with our customers has also fundamentally changed. Even more e-mail communication than before, telephone calls with customers from home, and instead of physical booths at conferences, virtual booths are now set up on the internet using a modular system.
All of this contributes to the fact that customers are increasingly looking for information on websites and content has to be adapted accordingly in a more customer-friendly manner. How can complex issues be explained in an understandable and interesting way? - In moving pictures, of course!
We had already taken the first steps with our video about the Nordmark Biochemicals division, which was a great success at the virtual conferences.
This time we wanted to bring one of our major topics closer to the customer: Translational Collagenase. Exactly ... question marks are preprogrammed here. In short (and this would usually be easily explained in a conversation), Translational Collagenase is about offering research grade products with suitable GMP (Good Manufacturing Practice) alternatives. The customer starts an experiment with the research grade and can later easily switch to the GMP version for the clinical environment without making any changes to the protocol. This not only sounds practical, but it also saves the customer a lot of money, which can be used for further developments rather than for complex adjustments to the protocol.
But see for yourself whether we succeeded in making this clear ...